CAMERICH Opens New Store in Shanghai
SHANGHAI – China’s top furniture brand CAMERICH held a ceremony for the opening of its new store on Wuzhong Road, Shanghai. Representatives from local mainstream media, renowned furniture designers, VIP customers and top-ranking dealers gathered at the party for a wonderful journey of the new store. Now the total number of CAMERICH’s branded store in China amounted to 44.
In spite of the rapidly changing world, there’s a dream in the bottom of every heart – a dream for a romantic and visionary home. That’s what customers feel as they step into the CAMERICH store on Wuzhong Road. The LAZY TIME sofa and the ENZO coffee table help present a neat, elegant sitting room. The VESSEL desk and the AVALON sofa turn a study into a peaceful and lively place. The VERGE dining table and the MING chair are designed for sweet family time. The store delivers the unique dreams of its customers for high-quality modern home life. Living up to its commitment, CAMERICH tries to interpret the unique HOME IDEA of every customer.
In order to adapt to the identities of Shanghai, the city of charm, the Wuzhong Road store made bold, innovative attempts in interior decoration and settings: environment-friendly doors are used to flexibly separate different spaces in a natural way, handmade wall paints from Venice are applied to present stunning beauty and a sense of profound history, etc. The walls are also decorated with works from renowned artists. Particularly, Kiss and Make Up by Jordi Gomez, Chief Photographer of Pacha magazine, echoes the simple curves of CAMERICH products with just three colors: black, white, and gray – plain but with underlying passion.
“The shopping experience in the CAMERICH store is a process, where our customers work with CAMERICH to realize their dream for a home. With its in-store display and product arrangement, CAMERICH wishes to echo our customers and help them turn their dreams into reality,” said Shirley Wang, CAMAERICH’s Brand Operating Director.
As China’s top furniture brand, CAMERICH has established a marketing network across the world. It has stores in a lot of major international cities, including London, Sydney, Vancouver, and Cologne. The new store is located on Wuzhong Road, on the first floor of Redstar Macalline, one of the most famous local furniture malls.
Home is the ultimate dream of every man and woman. Through the event “the Dream Home in the Changing World”, CAMERICH is presenting an all-new store on Wuzhong Road, along with its unique products and settings to prove all the possibilities of home ideas, and to turn every shopping experience into a journey of discovery for the elegance and wonder of customers’ homes.
