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2022-09-05

CAMERICH And Neri&Hu Work Again to Present a Sustainable Bamboo Forest

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Shanghai - The 50th China International Furniture Fair opened as scheduled in Shanghai on September 5. China’s leading furniture brand CAMERICH joined hands with Neri&Hu Design and Research Office again to present a 907.5 ㎡ bamboo pavilion themed “The Structural Field”, featuring a bamboo structure that invites nature to the indoors and explores the sustainability of the future living environment.







With “sustainability” as its core, the exhibition is the combination of Neri&Hu’s thinking on dualities and CAMERICH's research and experiments on the future living environment. It's an exploration of the relationships between nature and artificiality, chaos and sanctuary, object and spectator, tradition and innovation. Different dimensions are interwoven into a calm, cozy “Bamboo Forest”.





Known as the “second largest forest”, bamboo is light, shapable and flexible. This contributes to the artistic atmosphere of the bamboo forest, where the audience can experience nature's raw power and dynamic beauty. “The Structural Field” is also a metaphor for sustainable development and embodies our vision to build an ideal home environment and lifestyle.










The bamboo has been carefully selected and processed, and has gone through many experiments on its environmental impacts, safety, aesthetics and many other aspects. Dr. Jing Jie from the Architectural Design and Research Institute of Tsinghua University is the structural designer and is responsible for ensuring the stability and safety of the overall installation. In addition, the design of the lighting system is led by Professor Zhang Xin from Tsinghua University’s School of Architecture, and has created a calm and cozy vibe for the “Bamboo Forest”.







CAMERICH uses bamboo as the carrier to materialize a low-carbon, green living philosophy and conceals 10 natural, peaceful and comfortable living spaces within the abstract and logical bamboo matrix structure. It not only complements the gentle temperament of the bamboo but also incorporates humanistic feelings into the space to achieve the harmony of people, space and nature.










One of the most eye-catching spaces is the RUBIX atrium. As light pours down from above, the elegant and flexible RUBIX sofa is bathed in light and shadow, giving out a sense of coziness and calmness that reveals a casual and free lifestyle.












Inspired by modern lifestyle, the minimalist design of the tea space is pleasant-looking, youthful and stylish. Here you can find peace in simplicity and enjoy an idyllic residence in the hustling world.







The “Bamboo Forest” vividly explains the green and sustainable concept that CAMERICH always advocates. From design, construction to recycling after the exhibition, it is not only an exploration into the possibilities of future habitat for people, but also a perfect interpretation of a green, comfortable and healthy living environment. By capturing and utilizing the architectural elements in nature and practicing the concept of low-carbon and eco-lifestyle, it presents an answer of sustainable living to people in China and around the world.


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Showroom Details:


Area: 907.5 ㎡

Dimensions: L 43.5 m × W 21 m × H 6 m

Bamboo Matrix: 56 rows × 28 columns

Bamboo Stems: about 39,000

Bamboo Board: about 2,000m

Gravel: about 40 tons

Metal Connectors: about 27,500 pieces, with 70,000 nuts


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